November 1, 2025
1 min read

Grooming Secrets of a Modern Santa

How to keep your winter whiskers sleigh-ready, your skin smooth, and your spirit bright all season long. 

The holidays are the one time of year when a man can let his beard go bold without question. From black-tie galas to whiskey nights by the fire, that winter scruff becomes more than facial hair. It’s a signature of strength and style. But to channel your inner Santa (or Steel City Claus) it takes more than patience and luck. Here’s how to keep your beard stylish, full, and flawlessly groomed all season long. 

Start with a Clean Slate

Every great beard begins beneath the surface. Wash your face daily with a gentle exfoliating cleanser to remove dead skin and oil that can block growth. A clean base keeps your beard soft, reduces itch, and prevents the dreaded “beard dandruff.” theCITYSCENE Tip: Visit ZigsZen Salon in Wexford for a deep cleanse and hot towel prep worthy of Santa himself.

Trim Like a Pro – Even If You’re Growing It Out

Trimming is essential for shape and strength. Keep the neckline crisp (two fingers above the Adam’s apple) and the cheeks tidy. Use scissors for precision – not aggression. If you’re unsure, leave it to the experts. Book a chair in Lawrenceville at Maestro’s Barber Shop or Diesel Barbershop – both known for their precision and old-school technique with modern flair.

Condition, Condition, Condition

Cold weather means dry air – which means dry beard. Apply beard oil daily to keep it soft, hydrated, and lightly scented. Follow with beard balm for control and volume. Opt for winter blends with cedar-wood or sandalwood, for a subtle, masculine scent. theCity Scene Product Picks:

Brush It Like You Mean It

A boar-bristle beard brush is your best friend; think of it as the unsung hero of a well-groomed face. Its firm-yet-gentle bristles distribute your beard’s natural oils evenly, keeping the hair soft, conditioned, and healthy-looking from root to tip. Regular brushing also exfoliates the skin beneath, removing dry flakes and preventing itch, two common culprits behind a scruffy look. Over time, consistent brushing “trains” your beard to grow in a more uniform direction, taming stray hairs and adding structure

Add Some Holiday Polish

Want your beard to glow under the mistletoe? Add a drop of shine serum before a night out or a dab of cologne brushed lightly through the beard for a subtle, lasting scent. For special events, it’s the perfect finishing touch. The ladies will be there; make sure you look the part.

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